1. Tweet today’s quote → 2. Get to work!
Have you gotten a sale yet?! If you did, woohoo!
If you didn’t, there’s still more time to apply everything you’ve learned. Who knows, maybe you’ll get your first sale by the end of the day.
In fact, that’s exactly what happened to Amanda. She was pretty bummed that she didn’t get any sales the whole day.
But just in the nick of time, on the evening of day 21 – someone she had direct messaged on Instagram made a purchase!
Seriously, I can’t make this stuff up. Well… I can. But I’m not.
Today, we’re going to:
This is our last ‘let’s go,’ guys. I’m getting sentimental.
The strategy now is to look at our top-performing ad from round one, then build off of that.
I already ruined the surprise by telling you which ad performed best for Amanda. But here are the performance stats:
(As you can see, Facebook duplicates the Ad Set so that they all have the same name, but you recall that the image of the smiling woman trumped the other 2.)
Looking at the results, you can see that the winning ad only cost her $1.79 per content view, while the worst ad cost $7.55 per content view. Ouch.
“How can I tell if my ads performed well?”
My answer: On the surface, you might think that spending $90 to get 28 people to look at your site isn’t so great.
But little did she know, this was actually a pretty decent run.
In fact, after taking a look at the top-performing ad, I had a really good feeling about its potential once she changed a couple things and did some more testing.
So that’s what she set out to do.
Before we discuss some ideas for how to build off round 1, let’s go over how you can dig into your results to get ideas for round 2.
Drill down into performance data
On your ads dashboard, I want to direct your attention to the little dropdown menu that says ‘Breakdown.’ Use this. Use it often.
It lets you break down your results into helpful little bites. For example, you can see your results based on:
Keep in mind that you can apply multiple breakdowns at once to really dig in there. Just make sure to hit ‘Clear all breakdowns’ if you want to start fresh.
Now that you’ve looked at a bunch of specifics, you can make changes to lean toward those results.
For example, here are some changes Amanda decided to make based on her results:
As I mentioned before, she linked to her blanket scarves collection page instead of the product page for the specific scarf in her ad. So I told her to only link to that specific scarf from now on.
Apart from that, I gave her a few more tips:
As I mentioned before, I couldn’t possibly cover everything there is to know about Facebook Ads. If you haven’t taken a look yet, check out this free Facebook advertising ebook from Oberlo.
In particular, you might glean some helpful insights from Chapter 5 about Facebook advertising optimization, as that’s essentially the stage you’re in now.
The important thing to keep in mind is that there’s no single right way to do it – it’s all about tweaking, experimenting, and even having a little fun while you’re at it.
✓ Explored how your first round of ads performed
✓ Created a new campaign that built off the data and success from round 1
✓ Hopefully celebrated your first sale!
And that’s a wrap, my friend.
It’s been an absolute honor that you’ve followed me along these 21 days, and that you’ve stuck it through until the very end.
I can’t stress enough what an amazing achievement this is! Give yourself a pat on the back… throw yourself a party… have a beer (if that’s what you’re into).
Take a few minutes to put aside your to-do list and any lingering stress you might have. Celebrate yourself and all that you’ve accomplished.
It was quite a roller coaster, huh?
And it will continue to be – for as long as you’re an entrepreneur. If there’s only one thing I can promise you, it’s that.
Are you ready to take everything you’ve learned and multiply it by 100 to reach – and exceed – the goals you set for yourself?
It all comes down to you in the end.
You got this.
P.S. If you found this guide helpful, make sure to share it with other aspiring ecommerce entrepreneurs. Share it on Twitter, Facebook, and post a celebrating image on Instagram: remember the hashtag #oberlo21.