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Trending Products

20+ Trending Products to Sell in 2020

by Nicole Martins Ferreira

With new products popping up around the internet, we’ve decided to freshen up this list with the trending products to sell in 2020. 

Some argue that you shouldn’t sell trending products, or whatever everyone else is selling. But I know from experience that that isn’t true. 

I added trending products to one of my stores and saw people frequently visiting and making repeat purchases. All because I had listed the most interesting and in-demand items. What I concluded is that if we ride the wave early, there’s a good chance to make a profit in a short period. 

Another advantage of selling trending products is availability: In addition to dropshipping apps like Oberlo, you’ll be able to find a great selection trending products on wholesale marketplaces such as Handshake.

So, here’s a list of the trending products to sell in 2020. Feel free to choose the one that excites you most.

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Laser Hair Removal

Hair removal can be an annoying problem for women. If they shave, it grows back in a couple days. If they wax, it shows up again in a month. This trending product solves an age-old problem, making it easy to build a store around it.

hair remove trend

You can launch a hair care store and test out products by dropshipping via Oberlo. You’ll find hair products that you can sell for a higher margin.

According to Google Trends, searches for ‘remove hair’ have been steadily growing. This is one of those trending products that won’t go away anytime soon. 

To market this trending product, you can build a store centering around the problem and offering the solution. Create video ads to show how your product solves the problem. Or reach out to Instagram influencers and have them promote your product for you. Ideally, do both.

Head Scarf

Over the past few months, we’ve seen categories for head scarves pop up on popular fashion websites like ASOS

This product tends to be most popular in the summer months when women have their hair up. However, it’s been a skyrocketing trend for a few years now. 

According to Keywords Everywhere, the search term “head scarf” gets over 60,000 monthly searches for the phrase, proving its popularity. 

This trending product is a must have on your store. In fact, it might be worthwhile to create an entire collection of different styles on your women’s fashion or accessories store.

head scraf google trends

You can promote the item a number of ways. 

If you own a hair accessories store, you can create a video or visual blog post with different hairstyles featuring your scarf, so people buy your scarf to get the same look. Or you can run ads on Facebook and Instagram. You can also reach out to influencers to take photos with your scarf and share those photos with their audience with a tag back to your page. Since promoting trending products like these come down to impulse buy, you can try and make the product viral on social media networks. 

Ionic Hair Brush

Ionic hair brushes have been taking over Instagram feeds. What they do is help you tame frizz and flyaways while adding a shine to your hairstyle, giving it a more polished look. 

The trending product first peaked in February 2019 and after a slight dip in June 2019, it began growing in search volume again.

iconic hair brush demand

When it comes to this type of trending product, you should focus on creating video content. You can partner with an influencer to take videos using your product that you can then use for your ads. 

trending products 2020

Showing how the product removes static is best seen in video format. It’ll help customers understand that this isn’t just an ordinary hair brush but one with a distinct value proposition. Thus, making them more likely to purchase.

Hair Wig

Some women crave longer hair but struggle to grow it, making hair extensions and wigs one of the most popular products to sell online. 

If you look at the order volume for hair wigs and extensions, many suppliers dropshipping these products have received thousands of orders.

hair wig

Google Trends shows that there’s been a growing number of searches for hair wigs. Of course, it’s important to remember that Shopify bans the selling of human hair so don’t sell that. However, artificial hair is allowed on your online store.

You can market these trending products with YouTube videos where you create how to hair tutorial videos. You can also channel the power of influencers who can show off their hair extensions giving your brand a shoutout.


In the spring and summer of 2020, you’ll be seeing a rise in denim as these trending products are skyrocketing in popularity right now. 

Jean jackets and tops will be fan favorites. But of course, you can also sell jean bottoms as well.

denim google trends

According to Google Trends, this trending product is still on its upward climb meaning it’s now time to jump on it. We’ll be witnessing its demand grow further over the next couple of seasons, so be sure to take advantage!

Women’s Fashion Trending Products

When marketing denim products, you’ll want to use a similar approach as other fashion items. This means Facebook ads, influencer marketing, posting on social media and even trying out Pinterest.

If you’re looking for free denim photos for your website, you’ll find them on Burst.


Shapewear sales have been growing in popularity for a few years now proving it’s not a fad product. 

The trending product is worn underneath a woman’s clothing to help create a more slimming look.

On Oberlo, shapewear products like this one have received thousands of orders. 

When adding shapewear to your store, have a variety of styles. For example, some women may prefer having a high waist tummy tuck shapewear while others prefer one with a built in bra.

shapeware demand on the rise

On Google Trends, shapewear have been steadily growing. It tends to have a slight increase in July last year with a larger peak in September.

To successfully market shapewear, you need to be a bit creative and target the right people. Women who are overweight or who’ve just given birth tend to be the target audience for this type of product. 

You can promote your brand by giving affiliate links to popular mom blogs. You can also target new moms on Facebook if you plan on promoting your shapewear products through advertising.

When marketing your shapewear brand or products, be mindful that body weight can be a sensitive topic especially among postpartum women.


Athleisure has popped up on trending products lists for a couple years now.From sports bras to leggings, these comfortable clothing that you can wear lounging at home or working out at the gym are the everyday outfit that more people are wearing. 

Data shows strong search growth for the term “athleisure” and more brands are adding athleisure apparel to their stores.

athleisure google trends

Athleisure is also a great trending product to promote on Instagram. The workout enthusiasts on Instagram are the ideal demographic for this type of clothing.

marketing athleisure products

You can partner with influencers who match the look you want to go after who also have a sizable audience. Instagram ads can be helpful at helping you attract customers and entice them to buy.

Ab wheel roller

The fitness industry is always hopping on a new trend. And right now, we’re seeing that trend revolves around ab workouts. 

We’re seeing some recent growth the past couple of months for search terms like “abs.” But we’re also seeing strong sales growth for several online stores in the fitness space as well.

interest in ab workouts

The best two channels to promote trending products like these ab wheel rollers would be on video based platforms like YouTube, Instagram, and Facebook. You can create demonstration videos using the product or a 10-minute workout video that incorporates the product in it. 

When it comes to the call-to-action, it’s best to include in the video with a link in your bio or in the description to encourage sales. Seeing the product in action and having some social proof that it works can help elevate your sales.


While it seems like Google Trends is showing that swimsuit popularity is declining, there are certain styles that are making waves on online stores. 

Take a look at this swimsuit in the past 30 days, we’ve seen 12379 orders in the past 30 days alone. This swimsuit is worn by what looks like an influencer, which makes it more likely to attract sales. 

While you might not want to dive into creating a swimsuit store, you might want to test it out as a collection on a women’s fashion store, a general store, or an accessories store so that you can build a long-term business.  

Influencer marketing is one of the best ways to promote your swimsuits. With the help of influencers, you can get quality lifestyle photos with your swimwear that you can reuse for ads and other marketing purposes. Plus, the influencer can share the post with their audience tagging you, which can result in some sales. 

Feel free to also market these trending products with Facebook and Instagram ads to generate sales from day one.  

Fake eyelashes

Fake eyelashes are a popular beauty accessory worn to make your eyelashes appear fuller.

Oberlo suppliers have a variety of different fake eyelashes. Thousands of false eyelashes have been sold on the platform proving their marketability. Notably, bulk orders of the products aren’t uncommon. This shows the potential for encouraging an upsell of more fake eyelashes for customers who order through your store. 

You can also sell eyelash glue, eyelash serum, fake eyebrows, and other trending beauty products. Dropshipping fake eyelashes is easier than ever with Oberlo.

dropship fake eyelashes oberlo

Google Trends also shows a steady search growth for keywords like false eyelashes, eyelashes, eyelash and fake eyelashes. With so much search volume centered around eyelashes, now’s the right time to start a beauty store.

fake eyelashes trending product

To promote your fake eyelashes products, you can reach out to beauty writers for women’s publications to be featured in an article. Optimizing your online store for SEO can also be effective at driving organic traffic. Aim to add both ‘fake eyelashes’ and ‘false eyelashes’ in the url slug for your product category so that you rank for both keywords. 

If you plan on creating Facebook ads, create video content around how to apply fake eyelashes or show a quick makeup tutorial where you add fake eyelashes to the look. A picture of fake eyelashes on a white background may not be as enticing to drive a quick impulse buy. So promote via video.

Nail Extensions

Nail extensions are proving to be a powerhouse trending product in the beauty niche. And there’s a lot of proof showing it’s rapid growth. 

On Oberlo, you’ll find trending products with hundreds of sales for the keyword “nail extensions.” On Google Trends, there’s been strong growth since January 2011 proving that it’s a trend that’s likely here to stay. 

According to Keywords Everywhere, “nail extensions” gets over 22,000 monthly searches. Plus, nail extensions is only one of the ways you can describe this product. They’re also called false nails, fake nails, fashion nails, acrylic nails, etc proving that the niche is a lot bigger than you might realize at first glance.

beauty trending products

The best way to get sales selling these trending products is to focus on Instagram. You can create short videos or pictures with your nail extensions. 

For better reach, make sure to include Instagram hashtags in your posts. By typing in the word “nail”and looking at tags in Instagram, you’ll find that #nailsofinstagram has nearly 13 million public posts, #nails has over 106 million posts, #nailart has more than 55 million posts, and there are other hashtags just like it that you can include in each post to help you elevate your post’s visibility.

Burst has free nail images you can use for your website.

Men’s Watches

Watches are a great gift during the holiday season especially. But that doesn’t mean you can’t capitalize on anniversaries, birthdays or other celebrations throughout the year.

Those looking to start a dropshipping watch business can use Oberlo to find men’s watches to sell. You’ll notice that some of the most popular watches have received tens of thousands of orders. Sticking to the best sellers gives you the best chance of landing your first few sales as they’re a hit with the audience.

men's watches interest

Since 2008, Google Trends appears to show that men’s watches have been increasing in search volume. Peak season tends to be in December making it one of the best trending products to sell during the holidays. Many popular watch brands sell watches in the autumn and winter and sunglasses during the spring and summer to ensure year round profitability.

Influencer and affiliate marketing tends to be one of the most powerful ways to promote a watch brand. You can reach out to influencers to take stunning pictures of your watch out in nature or styled fashionably. And share it on their social media. As you start getting your first few sales, you can offer your customers affiliate links to promote your products to their friends to reach even more people.

You can use Burst’s free watch photos for your online store.

Men’s Shoes

Shoes also tend to peak around the holidays, but there’s been an increasing growth during the offseason too.

The most popular shoes being dropshipped with Oberlo are the Merkmak men’s shoes on AliExpress. This shoe brand has received hundreds of orders on various shoe styles. The brand regularly receives positive reviews on their products.

merkmak men's shoes

Search volume for men’s shoes have increased over the years. With December being the peak of search volume on Google Trends, but pay attention to the months in between there’s growth there too. 

men's shoes - trending products

You can choose to create a standalone shoe store or add it as a product collection for a men’s fashion store.The most powerful way to market men’s shoes is influencer marketing on Instagram.

When building up your social media, aim to present your men’s shoes in lifestyle shots. You can use the pictures from influencers you reach out to for your advertising on Facebook ads.

If you start a shoe store, you can download free shoe pictures from Burst.

Stuffed Toy

Whether it’s a gift for a newborn baby or a gift for yourself, a stuffed toy or a plush is always a safe bet. 

According to Vice, 7 percent of adults sleep with a stuffed animal. So if you don’t want to go after the kids market, you can aim to target millennials. 

Oberlo users can dropship a popular product like this elephant plush. The trending product has generated tens of thousands of sales. And it’s been pretty stable for quite a few years.

kid's trending products

You can market plush a few ways. You can use Instagram if you choose to sell Kawaii plush, which tend to be more popular on the visual platform. Instagram influencers love to promote eye-catching products like plush toys, inflatable toys, etc. in their feeds. 

Another option is to run Facebook ads promoting these items. If you sell plush of different animals, you can market to people who are fans of those animal pages like a pug plush ad sent to fans of pug pages. Millennials are more likely to buy plush both for themselves or for their children, making them a great audience to tap into.

Reborn Baby

While most think kids only want to play with phones and iPads, dolls are starting to become increasingly popular again. Especially the reborn baby dolls.

You can dropship reborn baby style dolls via Oberlo. These trending products tend to get hundreds of orders as you can see in the data for each product. You can also dropship cute baby clothes for the doll at an affordable price using the app.

reborn baby dolls suppliers

Google Trends notes an uptick in search traffic in November and December for the doll. As children’s toys like dolls are most popular around the holidays, it’s a great way to cash in on holiday sales. But you can start building up the audience for it early so you can have strong sales several months from now.

reborn doll - trending product

You’ll want to avoid using the words ‘reborn baby’ on your product pages and ads as it’s trademarked. However, you can run ads for products for those keywords in Google. 

You can also market your dolls to parents who have young children. You can partner with mom bloggers to have your products featured on their holiday gift guides, in a giveaway post or on a product review page.

Sweeping machine

We’ve been seeing sales growth for trending products like this sweeping machine. There are several products similar to this one which are also performing quite well. 

What’s interesting about this trending product is that it doesn’t require electricity but still acts as a broom and dustpan combo. This is a great product to sell on a home, kitchen, or general store.

sweeping machine

Want to get this sweeping machine in more of your customers’ hands? Your best bet will be to focus on SEO and video marketing ads. Kitchen products, unless impulse buy products, tend to perform best via search. You can build out a blog or execute an SEO/search ads strategy to generate sales. 

However, if you want to entice the impulse buy, you’re going to need to create a video showing the product being used. The picture doesn’t exactly clarify how the product performs as well as a video can.

Reusable Bags

As people become more concerned about plastic in oceans, there will begin to be a big movement towards reusable products. We’ve already seen this with reusable straws growing in popularity in 2018 and restaurants banning plastic ones

So if you’re looking to create an eco-friendly store, this is a product you should consider adding as well. In the past 30 days, there have been over 4000 orders for this product. Plus, Google Trends data shows a steady increase in reusable bag searches.

reusable bag - trending product

You can market your reusable bags via Google Adwords and SEO. You can create text-based Google ads or Google Shopping ads to generate sales. However, the reality is most of your customers will likely be searching for the product if they’re interested in it. So having an SEO strategy will be important. 

You can also create blog content around eco-friendly topics to drive relevant traffic for your store. And you can optimize your product pages for keywords for your niche and your product as well.

Teeth Whitening

Yellow teeth can be embarrassing. Teeth whitening can help give your customers a more beautiful smile. As teeth whitening solves an embarrassing problem, customers may feel more compelled to make an impulse purchase.

Thousands have ordered teeth whitening products from Oberlo showing just how popular these trending products are. Oberlo users can dropship these products and find new customers for their products. You’ll be able to sell whitening strips, charcoal powder, or bleaching kits to your customers.

teeth whitening oberlo products

While growth on Google Trends is steady, the teeth whitening niche is expected to continue to be a reliable one over the long term. If you’re looking to start a store in an evergreen niche, this trending product is worth exploring.

teeth whitening - trending product

You’ll notice on Instagram that influencers are constantly posting pictures using teeth whitening products. Instagram influencer marketing is the best way to drive growth for your teeth whitening online store. It allows customers to see that the product does work and gives your brand social proof. 

Giving influencers a commission for every sale they bring in through an affiliate link can help bring in sales for your store. You could also work on optimizing your brand for search engines as a long term play.

You can find countless smile photos on Burst that’ll be perfect for a teeth whitening store.

Anti Snoring

Snoring and sleep apnea can be a big problem for couples. A person who snores can keep their partner up at night disrupting their sleep. Enter anti snoring products. They can help minimize a person’s snoring (say goodbye to those sleepless nights!).

Oberlo users can dropship anti snoring products. You’ll find chin support straps, anti snoring nose clips, and mouth guards which have had thousands of product orders. Since snoring can be a big problem, you can build a brand around solving the burning problem with your products.

anti-snoring - trending product

Google Trends showcases a steady growth for the term anti snoring. The niche doesn’t seem to have any seasonal trends, which makes it a great evergreen niche.

Anti snoring products are more search based products. However, that doesn’t mean you can’t use Facebook ads to promote your brand. The easiest way to promote your brand would be to create a lot of long form blog posts. You’ll need to have retargeting ads running all the time that’ll show your anti snoring products in the ads. 

The strategy has a two-fold purpose. First, it helps you rank organically in search over time. However, you also benefit from immediate sales through the retargeting ads. You’ll need to promote your content on Twitter and Pinterest using various hashtags to increase your chances of driving traffic.

Phone Cases

Phone cases have been growing in popularity since 2009 with no signs of slowing down. The phone case product that is doing better than usual is the silicone matte phone case.

Trending products like these have received hundreds if not thousands of orders. With Oberlo, you can easily add these trending products to your store without having to buy bulk inventory to test out these products for yourself. 

The best thing about phone cases is that new trends and styles are constantly emerging.

On Google Trends, keywords like ‘phone case’ and ‘silicone phone case’ have seen growth in search volume. If you’re looking for a stable yet constantly growing trend, the phone case niche is perfect for diving into right now.

silicone phone case trending product

Phone cases work really well on Facebook and Instagram. If the images are attention grabbing, you could be able to land impulse buy purchases. You can create standard and retargeting ads on Facebook for your products to increase your chances of landing sales. You could also partner with influencers who do shoutouts and have high converting audiences. 

The most profitable thing to do is to give influencers an affiliate link instead of paying their fee which can get expensive. You could also ask your customers to promote their phone case on their social media for a free $5 gift card on your store. You’ll want to make sure your products are priced accordingly so that you don’t lose money or give away free products.

If you need phone case stock photos, you can get them for free on Burst.

Phone Repair Kit

With over 700 million iPhones in use around the world, phone related products are a popular commodity. The 21 in 1 repair kit is one of Oberlo’s most popular items in the phone category. While it’s not a standalone product, the repair kit could work well on a phone case store.

trending products

Google Trends shows an increase in search volume for ‘Phone repair.’ 

You could create content around the topic of hone repair in a comprehensive blog post and add a Buy Button for the product in the article. You can also retarget customers who look at phone related content on your store by introducing your phone repair kit before they need it.


Trending products can help you increase your store’s sales. 

By testing high-potential items that are selling right now, you can better understand what types of products perform well. Feel free to check out these products and others in the articles below to help you better determine trending products on your own. 

Fear that this list will be oversaturated as soon as the article has been shared? Don’t worry, our data proves that that’s not the case. Even if you find this list a couple of months after it’s been posted, you can still make a sexy profit selling these items on your store

Which of these trending products do you plan on selling in 2020?

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