Not only is it the manufacturer with the second-largest smartphone market share worldwide, latest numbers also show that South Korean phone maker Samsung topped the list of the most popular phone brands in Q4 2023 in terms of smartphone shipments for the fourth consecutive quarter.

Here’s a breakdown of the top smartphone brands ranked by their number of shipments.

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Top smartphone brands ranked by number of shipments

Recent data on the top smartphone brands ranked by the number of shipments shows that Samsung shipped out 75.1 million of its smartphone units in Q4 2023. This is 28.8% more than the total number of phone shipments it made in Q4 2022. It also makes up 23% of the global smartphone shipments market share. In other words, nearly one out of every four smartphones delivered in Q4 2023 was manufactured by Samsung.

In second place, rival brand Apple shipped out 53 million smartphones in the same period, a 24.3% annual decrease and accounting for a 16% market share. 

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Together, Samsung and Apple’s global smartphone shipments market share total 39%, which means that nearly two out of five smartphones sent out in Q4 2023 were produced by these two companies.

Third on this list of top smartphone companies (by shipment) is Xiaomi, which shipped 40.7 million devices in Q4 2023. This represents a 22.6% year-over-year increase. 

It’s worth mentioning that three years ago, the company reported record revenue growth of 64% in the second quarter of the year, during which it outperformed Apple to become the second-largest smartphone manufacturer. 

The fourth-most popular phone brand is Oppo, with 24 million shipments in Q4 2023. This marks a 18.9% decrease from the previous year’s numbers. Rounding out the list of the top smartphone brands is vivo, which shipped 23.7 million devices, a marginal 1.3% annual fall. 

Of the five phone brands on this list, three increased their number of mobile shipments year on year. In total, 323.2 million smartphones across all brands were shipped in Q4 2023, a 6.4% yearly increase.

Of the five most popular phone brands, four are from Asia—specifically, China and South Korea. Apple is the only non-Asian brand to feature on the list.

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