Most Popular Messaging Apps in the USA
As the number of people using chat apps grows year after year, the time has come for businesses to start marketing there. Because not only is it a convenient way for buyers to reach businesses (and vice versa), but it also helps to instill trust and confidence in consumers.
If you’re running a store whose target market is the United States, it’s essential to know what messaging apps consumers there frequent to craft a more efficient strategy. This raises the question: What are the most popular chat apps in the USA?
Most popular messaging apps in the USA: top six
According to the latest data, Facebook Messenger is the most popular messaging app downloaded on the Google Play Store in the USA. This is no surprise, considering it also ranks among the most used messaging app globally, with an estimated one billion users.
The number of Facebook Messenger users worldwide has been fluctuating over the past couple of years. In October 2021, there were over a billion Facebook Messenger users. This fell to 988 million at the start of January 2022, before rising back to one billion in Q2 and Q3. In January 2023, the number of people using Messenger dipped again, to 976 million. At the most recent count, there are nearly 1.04 billion Messenger users worldwide.
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After Facebook Messenger, the second-most used chat app in the USA is Google Messages, which also has an estimated one billion monthly users worldwide. This is followed by another Meta-owned entity, WhatsApp, and Snapchat, in third and fourth places, respectively. Incidentally, Snapchat also ranks among the top social media platforms in the USA. This is because aside from texting, the app also allows its users to send and share photos and videos.
Fifth on the list of the most popular messaging apps in the USA is Discord. Even though the California-based company was founded fairly recently (in 2015) in comparison with other top messaging apps like WhatsApp and Facebook Messenger, it was still able to break into the top six.
Last but not least, Telegram is the sixth most popular messaging app in the USA. Recent statistics show that the Telegram app was downloaded 7.25 million times in the USA in the third quarter of 2023 alone, marking a 4.32% annual increase.