As one of the most popular social media platforms in the world, there’s no question that Instagram is an effective channel businesses should be marketing on. 

However, simply approaching it with no strategy is unlikely to get you very far. Building an Instagram marketing plan that works requires understanding everything there is to know about the platform, starting with the age demographics of Instagram users.

Start selling online now with Shopify

Start your free trial

Instagram age demographics: breakdown

According to recent research on the age demographics of Instagram users, most Instagrammers fall within the 25-to-34 age range. In fact, nearly half (48.63%) of all Instagram users are in this age group. 

This is followed by the 18-to-24 age range, to which nearly one-third (30.98%) of Instagrammers belong. Breaking the age of Instagram users down further, we see that four out of every five users are from 18-to-34 years old. 

The data on Instagram age demographics also show that in both of these age groups, females outnumber males, both by around four percentage points.

  • Female Instagram users aged 25–34: 26.58%
  • Male Instagram users aged 18–24: 17.28%
  • Female Instagram users aged 25–34: 26.58%
  • Male Instagram users aged 18–24: 13.7%

Instagram users aged 35 to 44 years old make up the third-largest age group—11.74% of Instagrammers are in this age range. Those in the 13-to-17 age group come next, with 6.47%, followed by 45 to 54, with 1.88%, and 55 to 64, with just 0.3%.

The research studying Instagram users by age also shows that there are more females using Instagram than males in the 13-to-17, 18-to-24, and 24-to-35 age groups. This tendency, however, reverses for users aged 35 and older, with more males on Instagram than their female counterparts.

Instagram age demographics: leveraging the data

This breakdown of Instagram age demographics can give you a better idea of how you should be marketing on the platform. 

If your target audience is aged 18 to 34, Instagram is definitely a social media site you should focus your digital marketing efforts on. Whether it’s running Instagram ads or engaging the services of an Instagram influencer, the chances of growing your brand through Instagram are relatively high. 

However, if your target buyers are aged 45 and above, you may want to consider using other marketing channels to reach them. 

Start selling online now with Shopify

Start your free trial

Want to learn more?