Ecommerce Platform Market Share in the USA 2019

Making up the world’s second-largest ecommerce market, online sales in the United States is expected to hit $586 billion in 2019 – a 14 percent increase from the previous year. With such potential, it is useful for budding ecommerce entrepreneurs to get an overall view of the leading ecommerce platforms in the US as well as their respective market shares.

The ecommerce platform market share in the USA is dominated by Shopify. At 31 percent, Shopify has nearly a third of the overall market share. Its lead is so strong that its USA market share isdouble that of the second-most popular ecommerce platform, WooCommerce, with 16 percent. It is also nearly equal to the total market share of the next three platforms on the list.

As the two leading ecommerce platforms, Shopify and WooCommerce’s USA market shares make up a total of 47 percent of the market share. In other words, nearly one out of every two ecommerce businesses in the USA use either Shopify or WooCommerce to sell online.

Coming in third on the list of the leading ecommerce platforms in the USA is Squarespace, with 11 percent of the total market share. This is followed by Weebly and OpenCart, both with five percent of the overall ecommerce platform market share in the USA.

The other leading ecommerce platforms used by online businesses in the USA include Ecwid (4 percent), Zen Cart (4 percent), Prestashop (3 percent), and Magento (3 percent). 

Breakdown of Shopify Market Share in the USA


Shopify isn’t only one of the largest ecommerce platforms in the USA but also the world. Its dominance is, however, the strongest in the USA.

There are currently, more than 800,000 websites across all 50 states and the District of Columbia that are using Shopify. From soaps and sneakers to Star Trek merchandise and smoothies, websites using Shopify span across a huge range of industries. 

The majority of these websites are located in California, the USA’s most populous state, with over 26,000 businesses there using Shopify as their preferred ecommerce platform. This is followed by New York and Florida, which are home to approximately 12,000 and 9,000 Shopify customers respectively.

Shopify’s plethora of templates and themes and easy navigation are some of its most popular features and why it’s listed as one of the best ecommerce solutions for US businesses.

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