10 Best Women’s Clothing to Sell in 2019
Women around the world are getting ready to upgrade their closets with the latest women’s clothing for 2019 – and your store can cash in on these new trends. The trendy clothes on this list make up some of the hottest fashion trends women will be snatching up over the year.
This list of women’s clothing will be updated throughout the year so that you can always sell women’s fashion women actually want to wear.
10 Best Women’s Clothing to Sell in 2019
#1. Seamless Bra
As the athleisure trend continues to grow, so will the popularity of women’s sport clothing items. This includes leggings, tank tops, and this seamless bra. This padded seamless bra can be worn as a standalone piece during a workout or underneath a tank top.
It comes in seven colors: beige, black, white, light blue, light pink, light purple, and red. It also accommodates an extensive range of sizes from S to XXXL.
The product has amassed thousands of customer sales in the last six months as you can see on the product page. This bra will likely be popular during peak fitness season in January as well as in the summer months when it gets a bit hotter out. By the way, check out how fast the athleisure niche is growing according to Google Trends.
Athleisure is one of the best women’s clothing niches for sellers in 2019.
When choosing a target audience for this seamless bra, you can reach women in various ways. You might experience with different age groups and types of fitness activity. For example, you might try “running,” “yoga,” “zumba,” “crossfit,” and other various fitness niches to find the ideal target audience for your product.
Consider your target market when deciding on a niche for your fitness clothing store. For example, do you want to target a general fitness audience or do you want to zero in on a specific niche so you can better cater your marketing to that audience?
You can always expand your niche to serve a bigger audience overtime. But starting with a specific focus allows you to build an early audience easier.
#2. Lambswool Coat
Sometimes the most popular women’s clothing isn’t flashy, but comfy. And boy does this lambswool coat look and feel comfy! This is a great women’s clothing product to sell in the cold winter months. It’s one of the fastest growing women’s fashion clothes too.
This product has been purchased over 1200 times in the last 30 days. It comes in 9 colors from red to army green. It’s also available in sizes S to 3XL allowing you to sell these items to women of all sizes.
Want to bundle up more women in trendy clothes like this coat? Reach out to influencers on Instagram, such as fashion bloggers who have massive audiences. Offer them compensation to take a picture wearing your product and tag your brand in the post.
Customers will likely post comments like “I need this” or “I want this” in the post’s comment section.
Reply to their comments or send them a DM to let them know your store carries it in case they don’t automatically check your brand’s brand page. On the day the influencer posts about your dropshipping store, change the URL in your bio to that exact product page so that customers clicking your Instagram bio link find the exact product quickly.
#3. Oversized Sweater
Women’s clothing like this oversized sweater proves that even practical sweaters can be considered trendy clothes. This long-sleeved pullover is oversized meaning that you can add extra layers underneath for the colder months.
It comes in five different fashionable colors including brown, red, beige, black and white. There have been hundreds of orders on this single sweater in the past 30 days, and thousands in the past six months.
The way to attract more customers to this oversized sweater is by creating ads on Instagram and Facebook. You’ll need to test out a variety of targeting options. Since you’re selling sweaters, you’ll likely want to target countries that are currently having colder, winter weather.
For example, in January, Canada and northern states have colder, harsher climates. However, a country like Australia is having their summer during the same month. Be sure to keep that in mind when marketing your products.
#4. Winter/Spring Coat
With the right coat, any woman can look chic with little effort. This thin coat may be used for winter or spring/autumn months depending on how cold it gets. For example, this isn’t the ideal coat for the traditional Canadian winter.
However, it may be just what you need during a spring or autumn day.
This coat, like many fashion items, is an impulse buy as you might search for the product but ultimately buy it based on its appearance. This coat comes in four different colors: black, brown, gray and dark gray. And has amassed nearly 1,000 orders over the past month proving its popularity.
Bundle up your customers with this chic coat by reaching out to influencers during peak coat season. For example, you might reach out to fashion bloggers with big Instagram followings.
Ask that influencer wear the coat, take pictures, share those pictures with their audience and then tag you. Like this, you’ll be able to attract some sales to your store.
If you’re looking to minimize your risk, you can offer an affiliate link instead of compensation, so that the influencer gets paid per sale. You’ll get more rejections from influencers this way. However, it lowers your overall risk as you only pay influencers when they bring you a sale.
Whether a woman’s just given birth or has put on a couple extra pounds, she may feel uncomfortable with the appearance of her stomach. As a result, she turns to a product like shapewear to help create a better figure.
Wearing shapewear underneath clothing helps tighten the appearance of your tummy and helps create a slimming silhouette. According to Google Trends, “shapewear” searches have been climbing for a couple of years now.
Direct women towards this shapewear by targeting Facebook ads towards women who are classified as “New Parents”. By doing this, you’ll find women who may feel self-conscious about their midsection after birth.
This can help them fit into their clothing without buying a new wardrobe or spending hours at the gym.
#6. Ponytail Beanie Hat
Some fashion trends, like this ponytail beanie hat, come up so quickly that if you blink you may miss out on sales.
If you’re looking to find a clear-cut winning product, this beanie is the perfect item to stock. Unlike most beanies, this hat allows you to wear a ponytail with it – and this slight alteration results in big sales.
Peak season for this product will be in the winter months, so target this product towards customers in the southern hemisphere from May to August, and towards customers in the northern hemisphere from September onwards. This hat comes in 20 different colors so your customers will have plenty of options to choose from.
You can promote this beanie a number of ways. For example, you can create ads on Facebook and Instagram, as it’s an impulse product.
Another smart strategy would be to reach out to fashion bloggers and have them share the product on their blog or social media channels. Additionally, you can ask influencers to post product photos of them modeling the beanies so that customers can see what the beanie hat looks like when worn.
#7. Color Block Top
One of the biggest women’s fashion trends of late 2018 and early 2019 is color blocking. This trend can be found in many garments, from t-shirts to sweaters to even jewelry. The design consists of blocks of colors or patterns within a piece of clothing as part of design.
The simplicity of color blocking makes it perfect for everyday wear.
Just take a quick look at this Google Trends data, which shows that search volume for “color block top” has been increasing steadily for the past five years. But remember, this fashion trend isn’t limited to sweaters so don’t forget to add other women’s clothing items that match this pattern.
Since this is a popular fashion trend, the easiest way to give it attention on your store is to create a category of trends in your website’s top navigation. Some retailers like Suzy Shier add a section called “Trends” which includes a list of the top trends of the current season. That way, if customers are looking to shop the latest trends they can see which collections you have.
The cool thing about this is that if customers love a specific trend like say color block, they may buy multiple products within the same style which will help you increase your average order value. Plus, over time, you might start ranking for the trend in search results since you’re constantly adding or removing products from within that collection.
#8. Leather Jackets
With over 360,000 monthly searches for “leather jacket”, it’s pretty safe to say that this evergreen fashion trend is one that you can count on being popular in 2019 and years to come. For this section, we’re going to share two leather jacket styles that you can sell on your store in spring 2019.
This red leather jacket has had just over 100 sales in the past 30 days – a sure sign that people’s interest in this spring jacket is picking up. It also comes in four other colors: black, pink, sky blue and red giving your customers a pretty decent choice selection to choose from.
This motorcycle jacket is also another popular leather jacket to sell on your store. It’s had over 4200 sales in the past six months. It comes in a few different colors. Help your customers add an edge to their look by promoting these leather jackets on your store.
A great way to promote them would be to reach out to influencers. The jacket style is attention-grabbing, especially the vibrant red jacket.
If customers see influencers wearing the jacket, they’re more likely to envision themselves wearing it. You can create ads using the influencer’s photos, as long as you’ve got their permission, and you can use their influence to help sell more of them on your store.
You can also try working on an SEO strategy by creating content about leather jackets on your store’s blog. Keep in mind that you’ll need to devote a few months to this practice so be sure to start a few months before the spring and autumn seasons arrive.
#9. Floral Spring Jacket
Nothing says spring and summer 2019 better than floral patterns taking over your wardrobe. Fortunately, there’s a never-ending selection of floral women’s clothing on Oberlo.
And of course, you can also sell floral dresses, bathing suits, and other women’s clothing items with a floral pattern. Google Trends shows that between March and July search volume is at its highest for the keyword “floral clothing” so that would be the best time of year to sell women’s clothing with floral patterns.
You can create Facebook and Instagram ads targeting women in their twenties and thirties to help promote your floral apparel. Create ads that lead directly to the product page of the product you’re selling (the one in your picture) so that customers can find the exact product with ease.
You might end up adding a floral section under a Trends collection for the spring and summer seasons that customers can browse as well. You could also add recommend products that feature a floral pattern for customers to see the other designs as well.
#10. Padded Swimwear
By the time most people figure out fashion trends, there’s so much competition that they just don’t stand a chance next to big box retailers. Fortunately, this trend is still so early that it currently has less than 1,000 monthly searches for the “padded swimwear” keyword.
Peak season for these searches come between May and July. Google Trends shows that there’s a slight growth with each season. And considering how influential influencers can be at making a trend happen, it’s only a matter of time this keyword really takes off.
New stores selling swimwear or beach products will want to create a collection targeting the “padded swimwear” or “padded swimsuits” keywords to get a jump start on this product before others start catching on.
In the past 30 days, there’ve been over 250 orders for this specific padded bikini set. So, what’s the easiest way to make this fashion trend take off?
Start with influencers who post a lot of beach photos. Reach out to several influencers on Instagram and have them change the link to your padded bikini set product in their bio. The secret is to get them to add a UTM tag so you’ll know exactly which influencer is bringing you sales so you know whether to work with them in the future or not.
By reaching out to several influencers with engaged followers, you can increase the odds of driving sales back to your website. You can also have a retargeting ad running on your store so in case customers don’t buy the first time, you can win them back with your ad.
What The Experts Say About Women’s Fashion Trends in 2019
Chiara and Gloria Piscedda, Fashion Designers of ChiGlo, says “We think that long and tiered dresses – an expression of romanticism and femininity – will remain a huge trend for 2019. We also predict that pure all-white outfits, which effortlessly make sophistication come alive, as well as the blazer, an element that adds character and is capable of transforming every look, will be very popular go-to choices in the upcoming season.”
Heather Loduca, fashion stylist and personal shopper, says “BEIGE is the biggest colour, and wearing full monochromatic outfits with the colour is how to execute this trend. Soft suiting (matching pants and jacket with a loose almost athleisure fit) is huge and can be worn traditionally with a dress shirt or more modernly with a crop top pr sports bra underneath. Finally, the ‘Wet Suit’ is a big one this year. Bodysuits, shorts and fitted crop tops in “scuba material” are being worn with regular day wear such as jeans, tee shirts and hoodies. We’re mostly seeing these pieces in bright neons and primary colors.”
Naomi Ellis, Professor of Fashion at Arizona State University, says “2019 is going to be all about shorts, short shorts and bike shorts that is. Top influencers and celebs are wearing them everywhere. Even Chanel’s Spring runway show paired bike shorts with blazers for a more chic look. However, if bike shorts just aren’t for you, short shorts, renamed mini shorts, are also making their way back to us for 2019.”
Beata Hajde, Co-Founder and Chief Editor at Give Me a Bag, shares “Fashion always seeps into bag designs, and I’ve been seeing a few notable patterns during our reviews. I think 2019 will be the year of bold and colorful styles. One of the most chic style will be ‘loud leopard’ print on everything: think pairing a leopard printed coat with leopard printed shoes and bags and you already get the idea. If you want to choose more of a low-key style, neon and lavender colors are definitely the way to go. If you want a more feminine look, you’ll love coats and blouses with puffed shoulders. Then again, if you want to go wild, I think the neo-gothic style will return with it’s dark and moody vibes to shake the world in 2019.”