Passion drives most bloggers to share their experiences, expertise, and insider secrets on a topic. But passion alone won’t pay the bills. In order to make money blogging, you need to tie all your written content to an income source. In this article, we’ll break down how to make money blogging whether you’re a beginner or an experienced blogger looking to find another stream of income.
How to Make Money Blogging: 10 Ways to Make Money Blogging
1. Sponsored Posts
Sponsored posts are blog posts that brands or people pay you to create. They’re basically an advertorial as they’re a paid ad written in an editorial style. Whether you’re blogging about the latest products for new moms or personal finance, brands can reach out to you to create sponsored posts on your blog. You can promote your sponsored posts by having a pricing list available on your website on your contact page. But the best way to promote your sponsored posts is by having them on your blog. In the beginning, you might choose to do some outreach to local businesses (and brands that other bloggers in your niche have partnered with) and ask them if they’d be interested in a sponsored post on your blog. Make sure to mention how much traffic your blog brings and how many followers you have.
On The Brunette Salad’s blog, Vanessa Cesario shares collaborations with brands. Check out this sponsored post with Diesel. The photo blog captures pictures of Cesario wearing Diesel clothing in Italy with links to the jeans.
The biggest asset a blogger owns is his or her audience. With regular traffic to your blog from search, social media, or your email list, you own the one thing everyone wants: customers. If you want to make money blogging, adding an online store to your blog can be a life-changer. If you’re a fashion blogger, you can find the latest men’s and women’s fashion on Oberlo. Heck, if you’re a blogger in beauty, home decor, maternity, children, DIY, photography, and basically every niche on the planet, you can find products to sell from Oberlo. The magic of dropshipping lies in your ability to sell products without having to buy bulk inventory – so you only buy what you’ve already sold. And with your website already set up, you can add hundreds of products (for free).
Make Vancouver is an online retailer with a blog. They have a combo of dropshipping products and print on demand. Their blog includes gift guides, product finds, and other product type posts to help promote the items on their store.
3. Create a T-Shirt Business
When learning how to make money blogging, selling a product is always the best bet. However, if you want to create your own product instead of selling someone else’s, the t-shirt business model is a popular method that’ll help you make money blogging. While t-shirt business sounds like it’s limited to just t-shirts, most t-shirt manufacturers have begun to expand their product lines to allow you to create print on demand leggings, dresses, bodysuits, hats, backpacks, phone cases, canvases, pillows, and this list can still go a heck of a lot longer. By searching for “print on demand” on the Shopify App store you’ll find a range of products that you can add your own text and designs to. Like the dropshipping model, you only pay for products that have been ordered by your customers. And so after your design is complete, you can literally start selling your own t-shirt the same day.
Think Pup’s blog is possibly the best dog blog around. They feature articles dog lovers would enjoy, share product lists for holidays like Christmas and Valentine’s Day, and funny video content too. But this blog is actually monetized with a print on demand t-shirt business. On their store, they have graphic t-shirts about specific dog breeds and dogs in general. Read this to learn how Think Pup made $1248.90 in three weeks on Shopify.
4. Affiliate Marketing
One of the most common ways people make money blogging is with affiliate marketing. Once accepted into an affiliate program, you can earn commissions each time someone buys from your affiliate link. Some bloggers choose to create listicles with affiliate links throughout. For example, “10 Best Amazon Products for Your Wedding” with Amazon affiliate links added throughout. Others choose to create articles with several different affiliate programs such as “10 Best Ecommerce Platforms” with links to several different competing programs so that readers feel like they have more options. The only downside to monetizing with affiliate marketing is that you’re only paid commissions and prices are outside your control. You’ll never make as much as a blogger with an online store who sets his or her own prices.
Simply Stacie is a popular blogger who makes money blogging with affiliate marketing. In an article, published earlier this year, Stacie shared her list of the top books to read in 2019. Each of the books recommended link out to Amazon where she earns a commission of purchases made by someone who clicks one of the links in the article. She discloses that the post contains affiliate links to be transparent with her readers.
5. Freelance Writing
For some, blogging isn’t a way to make passive income, so instead, they focus on earning active income. Freelance writers trade their time for money by writing blog posts for other brands and entrepreneurs. A freelancer may have his or her own blog to find new clients. However, the monetization strategy is solely based on finding freelance clients. In this case, your blog content might be around your area of expertise. You might also have a portfolio in your navigation that showcases all the blog content you’ve written for other clients.
Sharon Hurley Hall has a blog and freelance writing business. One of her recent blog posts highlights her latest freelance writing gigs. There is a list of clients and articles written for those clients. This helps her land more opportunities because it allows people to find her portfolio with ease. Her website’s navigation also includes a section for services and rates so potential customers know whether they can afford to hire her as a writer.
Giveaways are another way to make money blogging. While it seems like you’d be spending money giving away a prize, there are ways to monetize the audience. Some giveaways have entry options where you’re required to visit a website to get a point. There have been bloggers who add an affiliate link to Amazon for that option, earning a commission in the process and covering the cost of the prize. You can also earn a commission or payment if promoting the giveaway of another brand making it a sponsored giveaway. Another option that an online retailer, with a blog, could do to monetize giveaways is send a runner up prize to all the people who’ve lost the giveaway. The prize? A discount to your online store. Thus, making the giveaway profitable instead of an expense.
Contest Canada is a popular contest and giveaway blog that earns affiliate commissions by promoting giveaways on their blogs. You can view their advertising page to find out how to make money blogging in the giveaway niche. They also monetize with ads and sponsored posts.
7. Brand Partnerships
You can also make money blogging through brand partnerships. Some may directly compensate you or offer you an affiliate link. Others, while not paid, may help elevate your exposure to a greater audience, which helps you gain more visibility and gain new opportunities. When it comes to brand partnerships, the effort will come from your side while starting out. So don’t be afraid to network with other bloggers in your area to find out what opportunities you might also be able to jump on. And you can also reach out to brands yourself to let them know you have an existing audience and are available for any opportunities they may have.
SoSasha, a lifetstyle blog, partnered with Joe Fresh and Flare Magazine for a fall fashion collection with several other notable women. The blogger, Sasha, modeled Joe Fresh’s clothing and was part of their “Fashion for All” campaign that revolved around diversity and inclusion.
Want to know how to make money blogging? Well, if you’re an expert on a topic, ebooks tend to be a popular route for many bloggers. When it comes to writing an ebook, you don’t necessarily need to create it on a topic from scratch. To save time, you could always take the most popular blog topics and order them in a way that makes sense. Most blog readers don’t have time to dig through every blog post. So don’t be afraid to take the content you’ve already created and repurpose it into a different method.
Let’s take a look at the Frugalwoods blog. The personal finance blog has crafted a ton of advice on financial independence and living within your means. However, to make money blogging, they created an ebook called, “Meet the Frugalwoods: Achieving Financial Independence through Simple Living.” The ebook has over 333 reviews on Amazon, so the promotion from their blog post on the topic clearly helped generate some extra sales.
9. Online Courses
Another way to make money blogging is by creating and selling online courses. If you prefer creating content as a money-making strategy but don’t like writing, an online course might be a good alternative for you. You can choose to sell your online course on your website or through an online course platform like Udemy. By hosting it on Udemy you gain access to potential new buyers but are restricted by Udemy’s Terms of Service. However, if you host on your own, you’ll need to heavily promote your course or have a sizeable audience to make money. You can also take a look at other courses in your niche, either free or paid, to compile the best content and minimize the weaknesses of competitors. So be sure to look at competitor course reviews to help you determine what kind of content people really want to see in a course.
The Smart Passive Income blog uses online courses to help generate additional blog income. They currently offer seven courses that range from $0 to $999. They have courses on how to find a business idea, how to create a podcast, and how to become an affiliate marketer. All these courses are relevant to the blog topic of making passive income without directly being about the topic itself.
10. Membership Content
Some big bloggers focus on making money blogging by gating content. What does that mean? Some of their content is available to members only, meaning you need to pay to read the exclusive content on their blog. You tend to see this a lot with prominent newspaper brands or long-time bloggers with big audiences. Some of their blog posts may be available to read but an email membership opt-in form blocks the rest of the article as the article starts to get good enticing you to sign up.
BreatheHeavy, a Britney Spears fan blog, is an example of a blog that recently added exclusive membership. Their premium content features exclusive celebrity and producer interviews. It also has unique articles based on stories that Britney fans tend to talk a lot about. Their exclusive content is also ad-free enticing readers who hate ads to sign up.
So now you know how to make money blogging. And there’s still a lot more you can do – like adding ads to your website, selling services, using your blog to book speaking gigs, and much more. Whether you experiment with one of these ideas or a combination of them, you’ll improve your chances of turning your blog into a money machine. It’s time to turn a profit with your passion.
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