19 Easy Steps to Setting Up a Killer Facebook Business Page

Facebook Business Page

With all the options at your fingertips, setting up a Facebook Business Page can feel like prepping a rocket ship headed to outer space.

But if you want to do business online, having a presence on Facebook is a good idea. Really, it’s more of a must.

With more than 2.2 billion users and 1.09 billion people logging on daily, it’s by far the most popular social network.

Facebook User Growth

Still, as Facebook has grown, so has the complexity of its features.

Don’t waste another day poking around Facebook trying to figure it all out. This article will walk you through everything you need to know to get your Facebook Business Page up and running like a social media marketing pro.

But before we dive in:

4 Facebook Business Page FAQs

Here are the answers to four commonly asked questions about Facebook Business Pages.

1. What is a Facebook Business Page?

A Facebook Business Page is where you manage your brand’s presence on the largest social network in the world.

Your Page allows you to connect with your customers and nurture prospects by:

  • Sharing content
  • Responding to customer service inquiries
  • Collaborating with customers and other brands
  • Having personal conversations with followers
  • And more…

The image below shows Oberlo’s Facebook Business Page:

Facebook Business Page Oberlo

2. Can I Use a Personal Facebook Profile for My Business?

There are many well-intentioned marketers out there using personal Facebook profiles for their brands, instead of an actual Facebook Business Page.

This is a bad idea.

If you create a personal profile, you’ll miss out on a whole suite of content creation tools, analytics, and paid promotional opportunities that come with a Facebook Business Page.

Unlike profiles, Facebook has tailored these Pages to your business needs.

What’s more, if you create a personal profile, users would need to send you a friend request to fully engage with your brand.

And you definitely don’t want to make it more difficult for your customers to engage with you on social media.

So harness the power of Facebook Business Pages.

“Um, Tom – I’ve already made a personal profile for my brand…” Don’t worry, I’ve got you covered:

3. How Can I Convert My Profile to a Facebook Business Page?

Facebook allows you to easily create a new Facebook Business Page that’s based on your profile.

Afterward, you’ll have both a profile and a Page.

Facebook will copy over your information, profile picture, and cover image. Plus, you can select which friends, followers, photos, and videos to transfer to your new Facebook Business Page.

What’s more, if you convert a verified profile, the verified status will also be moved to your new page.

There is one main drawback: Any video views or other metrics will remain with your profile and can’t be transferred to your new Facebook Business Page.

To convert your profile to a Facebook Business Page:

  1. Click this link or head to “facebook.com/pages/create/migrate”.
  2. Click “Get Started” and follow the on-screen instructions.
  3. Your new Facebook Business Page will be published once the conversion process is finished!

For more information, check out Facebook’s help section.

4. How Much Does a Facebook Business Page Cost?

Just like Facebook profiles and groups, you can set up and use a Facebook Business Page for free – regardless of how many followers or likes you have.

Even if you spend money on Facebook Ads, there’s still no charge for the organic aspects of your Facebook Business Page.

What’s more, Facebook doesn’t even charge a fee to add a storefront to your Page!

So why is Facebook free? Well actually, it’s not.

In exchange for using the platform and engaging with your customers, you help Facebook acquire even more attention from your audience.

Facebook then sells this attention to advertisers in the form of Facebook Ads.

Now, let’s build you a killer Facebook Business Page!

How to Create a Facebook Business Page in 19 Easy Steps

Step 1: Create Your Page

To get started, click this link or head to “facebook.com/pages/creation”.

Facebook provides you with two Page options:

  1. Business or brand
  2. Community or public figure

Facebook Business Page Business of Community

Each type of Page comes with a different set of features. Choose “Business or brand,” and click “Get Started.”

And you’re off!

Next up, you need to complete the basic details of your business or brand:

  • Page Name
  • Category
  • Address

Facebook Business Page Setup

Do your best to pick the most appropriate category for your business. But don’t worry if you change your mind, as you can always change it in the future.

If you like, you can add your business phone number. You also have the option to hide your address from Facebook users.

Once you’re done, click “Continue.”

Step 2: Add a Profile Picture

Next, Facebook will prompt you to upload a profile picture.

Facebook Business Page Upload Profile Picture

Most businesses use their logo as a profile picture, as Shopify does on their Facebook Page:

Facebook Business Page Shopify

If you don’t have a great logo design for your business, check out Shopify’s free tool Hatchful. It’ll help you create a professional-looking logo in minutes.

What’s more, Hatchful will create an entire brand package from your logo design. This includes images perfectly formatted for all of the most popular social media platforms.

Hatchful Logo Maker

Bear in mind that your profile picture is often shown as a circle throughout the platform.

So make sure there are no vital elements on the fringes of your image and that it looks great when displayed as a circle or a square.

Round Profile Pictures

Finally, the ideal size of Facebook profile photos is 360 x 360 pixels, but they must be at least 180 x 180 pixels.

Step 3: Add a Cover Photo 

Now it’s time to add your cover photo.

Facebook Business Page Add Cover Photo

Your cover photo is often the first thing visitors notice. So it’s best to choose an image or video that immediately conveys your key value proposition and brand personality.

Here’s Oberlo’s current Facebook cover image:

Facebook Business Page Oberlo

The image delivers a key value proposition, and the product images and design convey our brand’s personality.

At this stage, Facebook prompts you to add a cover photo, but if you’d prefer, you can upload a cover video once you’ve finished creating your page.

To do this, click “Skip” and you’ll be presented with your brand new Facebook Business Page in all its glory.

Then, click “Add a Cover” button, and click “Upload photo/video.”

Facebook Business Page Edit Cover Photo

Cover art displays at 820 x 312 pixels on computers, and 640 x 360 pixels on mobile devices.

Videos must be between 20 and 90 seconds long.

Step 4: Identify the Key Aspects of Your Facebook Business Page

Congratulations, you’re now the proud owner of a Facebook Business Page!

At the top of your page, you’ll see links to the different Page management sections:

  • Page: The link back to where you are now.
  • Inbox: Where you can manage your messages with other users.
  • Notifications: A summary of your Page’s interactions.
  • Insights: Where you can track Page metrics.
  • Publishing Tools: Schedule new posts and review past performance.
  • Promotions: Manage and track your Facebook Ad campaigns.

Have a quick look to familiarize yourself with each of them, and then come back to your Page.

Go ahead, I’ll wait a minute.

Facebook Business Page Dashboard

All good? Okay, in the left sidebar, you’ll see your Page’s different tabs.

And at the top-right of the page, you’ll see links to Facebook’s Help section and your Page settings.

Step 5: Learn How to Login to Your Facebook Business Page

To navigate back to your personal Facebook profile, simply click your name or profile picture in the top blue bar.

Then, wherever you are on the platform, you can access your Facebook Business Page admin by clicking the drop-down arrow in the top-right corner of your screen.

Facebook Business Page Admin

This will bring up a list of the Pages you manage – just click the one you want to use!

Step 6: View Your Facebook Business Page Settings

Now that you’re familiar with your new Page, let’s take a look at the Settings.

Facebook Business Page Settings

Facebook gives you a lot of options:

Facebook Business Page Settings

But thankfully, these settings are all fairly straightforward, and you can leave most of them as they are.

For now, have a read through the settings and change anything that seems particularly relevant to your business.

For example, if you sell children’s toys you may want to turn on the profanity filter. Or if you have an international target audience, be sure to enable the ability to write posts in multiple languages.

Step 7: Add and Edit Page Roles

If you have other members of your team who you’d like to manage your Facebook Business Page, you add them to the settings.

First, click “Page roles” in the left-hand sidebar. Then type in their name or email address to find them.

Facebook Business Page Assign Roles

Next, Facebook’s drop-down menu provides five different Page roles for you to choose from:

  • Admin
  • Editor
  • Moderator
  • Advertiser
  • Analyst

Each one allows Page managers to access and use certain features. To understand the differences, choose one of the options and read the description under the bar.

Next up:

Step 8: Change Your Facebook Business Page Template

Facebook provides 10 different Page templates for you to choose from. Each is tailored to best suit the needs of different organizations and individuals.

  1. Standard page
  2. Business
  3. Venues
  4. Movies
  5. Charity
  6. Politicians
  7. Services
  8. Restaurants and cafes
  9. Shopping
  10. Video page

To access these, click “Edit Page” in the left sidebar, and then underneath “Templates,” click “Edit.”

Facebook Business Page Template

To find out more about each template, just click “View Details” as you scroll through the options.

Facebook Business Page Templates

It’s best to choose the Business template unless you have a specific reason to choose one of the others.  

Once you’ve selected a template, Facebook then provides a tour to help you familiarize yourself with it.

Step 9: Add and Rearrange Your Tabs

After taking the tour, scroll down to see your Facebook page tabs.

Here, you can change the order of your tabs or add new ones for your particular needs.

Facebook Business Page Add Tab

Remember, these are the tabs that show up underneath your profile picture in the left sidebar of your Page.

Facebook Business Page Tabs

Step 10: Create a Facebook Business Page Username

Facebook Business Pages allow you to choose a unique username to use on the site.

To set this, click the “About” tab in the left sidebar, and then click “Create Page @username.”

Facebook Business Page Username

Branding 101: Use your business name.

Remember, this name will be seen and used in many of your Facebook interactions. Plus, it’s what people will use to tag your Page in images and posts.

You want to make it extremely easy for people to find you.

However, your business name may already be in use by someone else. If this is the case, Facebook will tell you and display a red “X”.

In this instance, you’ll need to get a little creative.

If your business is locally-focused, try adding your location to your business name. For example, “@SkyrocketApparel” could become “@SkyrocketApparelLondon.”

This can also help to build trust and credibility among your local followers.

Alternatively, you might be able to add a suffix that describes the type of business you are. For instance, “@Oberlo” was unavailable on Facebook, so we opted for “@OberloApp.”

Whatever you choose, keep it simple and memorable.

Ideally, it’s best to use the same username on all of your social media profiles. This makes things much easier for your existing audience to find your other profiles and pages.

Facebook Business Page Username

Your Facebook Business Page username must be at least five characters long and made up of numbers and letters only.

Many people have found that Facebook won’t allow them to create a Page username.

If this happens to you, they recommend adding another Page administrator to change it for you. Bizarrely, this seems to work!

Step 11: Input Your Information into the About Section

Next, simply input your business information in the about section.

Facebook Business Page Details

The more information, the better.

This will help people find your Facebook Business Page, and provide additional context when new followers are keen to learn about your business.

Step 12: Add Your Story

This is showcased prominently on your Facebook page in the right-hand sidebar.

Facebook Business Page Story

To edit your story from the “About” tab, just click “Tell people about your business.”

Facebook Business Page Story

Facebook allows you to include three elements:

  • Header image
  • Title
  • Body text

Facebook Business Page Story

Most brands will simply copy and paste their website’s “About Us” page to this section. To learn more about creating a killer About Us page, watch the video below:

Once you’ve finished creating your Story hit “Save,” and don’t forget to publish it when you’re ready. It’s easy to make edits in the future.

Edit Story Facebook Business Page

Step 13: Add Your Team Members

This is an additional feature to the Page roles I mentioned earlier.

These are Page managers who also choose to have the Page appear on their personal profile, and their name and profile picture shown in this section of your page.

Facebook Business Page Team Members

Why add team members?

Well, doing so improves trust and credibility. Plus, adding team members will help to promote your Facebook Business Page to your team members’ networks.

Step 14: Add a Call-to-Action Button

Don’t skip this step.

Your Page’s call-to-action (CTA) button is one of the best opportunities to capture prospects and leads.

Most Page templates will display the “Send Message” button to start.

To change this, click the pencil icon, and then click “Edit button” on the drop-down menu that appears.

Edit Facebook Business Page Button

Facebook provides different CTA options to choose from:

  • Make a booking with you
  • Contact you
  • Learn more about your business
  • Shop with you or make a donation
  • Download your app or play your game

Facebook Business Page Edit Button

If you run an ecommerce business, it’s best to choose “Shop with you or make a donation.” You can then choose “Shop Now” or “See Offers.”

Once you’ve chosen your CTA button, click “Next.”

Then, you can use the button to link to your website or to send customers to the Shop section of your Facebook page.

Facebook Business Page Edit Button

If you’d like to allow people to shop on your Facebook page, you need to integrate your Shopify and Facebook accounts.

For now, you can just input your website link and then click “Finish.”

Step 15: Create Your First Post and Pin It to Your Page

Facebook allows you to pin one post to the top of your Page so that whenever users view your page, it’s always the first post they see.

Facebook provides plenty of post options.

Facebook Business Page Post

Use this opportunity to promote your current offer or a key value proposition.

Currently, we’ve pinned a post promoting Oberlo Verified Suppliers on the Oberlo Facebook Page.

Facebook Business Page Pin Post

Once you’ve created your post, click the three dots indicating the drop-down menu, and click “Pin to top of page.”

Facebook Business Page Pin to Top of Page

You can check it’s worked by looking for the blue pin icon.

Facebook Business Page Pin Post

Step 16: Add Photos and Videos

Before you begin promoting your Facebook Business Page, it’s best to upload some content for new viewers to check out.

To add photos, simply click the “Photos” tab, and then click “Create Album.”

Facebook Business Page Photos

And to add videos, just click the “Videos” tab and then click “Add Video.”

Facebook Business Page Add Video

Step 17: Like Other Pages

Okay, it’s time to get social.

Liking other pages will add their content to your Page’s News Feed.

This will enable you to engage with other Pages and attain more reach. When you interact with another Page’s post, the engagement will show up in other connected News Feeds.

This is a great way to begin building your network.

Navigate to the Page you want to Like, and then click the three dots indicating the drop-down menu underneath the Page’s Cover Art.

Then click “Like as your Page.”

Facebook Business Page Like as Page

Facebook displays three of the Pages you’ve liked at random on your Facebook Business Page. You can see these at the bottom of the right-hand sidebar.

Facebook Business Page Liked Pages

Step 18: Review Your Page as a Visitor

Okay, you’re nearly finished setting up your Facebook Business Page! But before sharing your Page, it’s a good idea to check how it appears to visitors.

Thankfully, Facebook lets you view your Page as a visitor without having to log out.

To do this, click the three dots indicating the drop-down menu, and then click “View as Page Visitor.”

Facebook Business Page View as Visitor

To switch back to managing your page, simply click “Switch back to your view” at the top of the page.

Facebook Business Page Normal View

Be sure to do this from time-to-time to check that you’re happy with how your Page appears.

Step 19: Invite Your Friends and Start Promoting Your Page!

You Page will appear more credible to new followers if it already has some Likes and interactions from other people.

This is because of social proof.

So to get your Facebook Business Page off to a good start, invite some friends to Like it by using the tool in the right-hand sidebar.

Facebook Business Page Invite Friends

Once your friends have helped you get your Page off to a good start, you can link to your Facebook Business Page from your website and other profiles and begin promoting it!

To learn more about promoting your Page, check out our guide, “15 Ways to Increase Facebook Followers and Likes in 2018.”

Bonus Step: Familiarize Yourself with Facebook Insights

Finally, Facebook tracks your Page interactions to provide you with a suite of extremely useful analytics.

You can find this data by clicking “Insights” at the top of your Facebook Business Page.

Facebook Business Page Insights

It’ll be blank until your Page accumulates interactions, but after a while, it will be full of useful information!

Facebook Business Page Insights


Facebook is the largest social network in the world – by far. So if you want to expand your business online, it’s well worth taking the time to set up a Facebook Business Page.

This marketing tool has a lot of moving parts, but for best results, be sure to properly configure your Page.

And remember, before you start promoting your Facebook Business Page to customers and prospects, it’s extremely important to have plenty of content ready-and-waiting for them to enjoy.

Do you have any questions about Facebook Business Pages? Let us know in the comments below!

Learn More!

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