40 Amazing Examples of Ecommerce Website Design

ecommerce website design

When running an online business, website design is one of the more important things to get right. There are plenty of other business tips and tricks readily available for you. But, in this article, we’ll go over ecommerce website design. I found 40 great ecommerce businesses built on Shopify. You’ll soon notice the key for all of the ecommerce website designs shown here is the photography. Photos play an important role in any website that is trying to sell products online. Let’s check out each of these ecommerce website examples, one by one.

1. Hebe Boutique

Hebe’s website is beautiful and well designed. The thing that stands out the most is the great photography. High-quality photos are important when running an online ecommerce business, especially if it is a clothing website. However, their typography is great too. The font is just a little bit thicker than you usually see online. It makes the website design stand out even further.


2. OuiInspire

This ecommerce website started off through a collaboration with a company called Ecstasoft. With appealing colors, this website gives off a very clean, simple, and cheerful feeling. Additionally, they have amazing photography. The big photo on their homepage sets the feeling for how the rest of the website design will be.

ecommerce website examples3. Dress Up

Dress Up sells clothing online. It’s no wonder their ecommerce website design is filled with photos of beautifully dressed women. Their homepage is full of with various promotions such as free shipping, sales and promotional information.


4. Bohemian Traders 

If you are looking for inspiration on how to design a website, Bohemian traders is a good place to start. With a bit of Bohemian touch to the website design, visitors to this ecommerce website can easily navigate between clothing items based on latest arrivals, occasions, accessories, or sale items.

ecommerce website design


Here we have another ecommerce clothing website. There are a bunch of these on this list actually. The store is filled with colourful patterns on their jackets, shorts and t-shirts. So it’s no wonder their ecommerce website design is filled with big bold colors too.



The reason Ryder is on the list is their strange take on ecommerce website design. Their home page is not what most online stores look like. That’s a good thing, their web design is creative. Creativity helps stores stand out. Doing something a little different can help your bottom line a lot.


7. Morepork

Moreporks’s home page focuses a lot more on the company than their goods. They talk about quality and pride instead of the latest sale or promotion. It’s an interesting tactic you could try out and test. If it works to enhance your website design too that’s great news! If not, at least you learned how to optimise your ecommerce website design better.


8. Dick Moby

Dick Moby sells glasses. Their ecommerce website design is full of great design elements. The first are the fun patterns and squiggles you see at the top of their home page. The second is the quality photos of their glasses. Notice that the glasses are alone without anything in the background. That lets the product stand out. It’s a great ecommerce website example where the design helps create a unique feeling for the products.


9. The Horse

Everything starting from the name till the design of this ecommerce website is memorable. You see big bold pictures as part of their web design, with less words. If you are looking for how to design a website in a unique way, you can definitely take some inspiration from the amazing website design of The Horse.



The esommerce website design of ESQIDO focuses on the beauty of their lashes. It’s made up of close up photos of the product and its packaging. This ecommerce website is especially helpful to look at, if you are looking for some ideas on how to photograph makeup or beauty products for your ecommerce website yourself.


11. Mahabis

Mahabis focuses on demonstrating the high quality of their slipper. As soon as you are on the homepage of this ecommerce website, you are greeted with one line descriptions of how comfortable their products is. The amazing design of this website shows the smallest of details to entice the potential buyer.


12. Poketo

Poketo uses vibrant colors to their advantage. This ecommerce website does not shy away from flaunting the colors of their products. But notice that their overall ecommerce website design is pretty light in general. The bright colors are small accents.


13. Jackie Smith

Jackie Smith is another example of ecommerce website design that uses bright colours. The colours are contained to just photos of their colourful bags and promotions. Everything else is black and white. The balance here is good.


14. Grovemade

Grovemade relies heavily on lifestyle shots of their products. They are beautiful photos of their wooden accessories on desks and tables. The composition of the photos is great. Did you notice their fun font too? It’s rounded which is not the typical font you see on most website design templates.


15. Muroexe

The layout of shoe products on Muroexe is great. The shoes are aligned in a neat grid making browsing easy. There is a lot of whitespace, which is the empty space or padding around the photos, making the products on this ecommerce website stand out even further.


16. Sierra Designs 

Sierra Designs is a great example of website design to take inspiration from. With their eye-catching photography and user-friendly website, it provides an equal balance between a clean aesthetic and a responsive design. The website has a feeling of adventure and liveliness that is created through the appealing photos on this ecommerce store.

amazing website designs

17. Helbak

Helbak is a great example of a small business website design that stands out in the crowd. Their products are beautiful and clean. The website design makes use of colour of the products and white space in the background to show off the artistic products.


18. Molly Jogger

The thing about Molly Jogger’s website is simplicity. There is nothing fancy going on here. But the great website design makes the products easy to browse and easy to digest.


19. Morning Ritual

I’d call the ecommerce website design of Morning Ritual simple. There aren’t many photos of products to distract you. There is a lot of clean black and white contrasts happening throughout. The photos of the products are high-quality too. The ecommerce website design is  definitely easy on the visitor.



This ecommerce website example is simply a lot of fun. They use big typography to draw you in. Their typography is navy instead of black too. The products they sell are hilarious and their ecommerce website design reflects this. They do not take themselves seriously.

Industry Industries ecommerce website design

21. Soap Co.

Soap Co. uses their pretty product design to let their products sell themselves. Did you notice the lack of advertisements or decorations? This is a perfect ecommerce website example of minimal design.


22. RSVP

This ecommerce website design is busy. There is a lot going on at every corner of the web page. Literally. But it’s part of the experience of the company.


23. Ratio

Ratio is using ecommerce website design to show their customers they are selling a high-end product. Their coffee products have their own pages explaining their brilliance. The ecommerce website design is filled with good use of photography, colour, typography and whitespace.


24. Frank Body

Frank Body is all about modern beauty. Their ecommerce website design caters to a fun and young audience. You can see this through their use of a monotype font and pastel colours.


25. Rest.

Rest sells wooden desk accessories. They are handcrafted and stunning. Naturally, the ecommerce website design for Rest is based on lifestyle shots of their products on desks. The product pages include well-designed details of the product, and how great it would look if you bought all three of them. This ecommerce website has videos to watch on the homepage describing their products and brand in a better way.


26. The Letter J

This ecommerce store example is of one which sells typographical products such as prints and iPhone cases. They have a unique take on photos of their products. The prints are leaning against different coloured pieces of paper. It’s different therefore interesting.


27. 100% Pure

100% Pure does not have a fancy website. I wanted to include a less dramatic ecommerce example to show you that you don’t need to be overly creative to have a good looking website. It’s okay to start simple as long as your website is easy to navigate – just like 100% Pure.


28. All Birds

The thing I like about All Birds is the action shots of their shoes. It’s so much different than most shoe photos you see. Here they are flying with their laces all over the place. It’s different. It’s nice. It’s really memorable actually.


29. Oi Polloi

Oi Polloi is another one of my favourites from this list. Their home page is minimal but it’s also fun. Minimal does not need to mean cold. The website design of this ecommerce store relies on giant photos of their products on a coloured background. They also use a fun custom font face to tie it all together.

exommerce examples

30. P&Co

The reason P&Co is on this list is their attention to product detail. This clothing website’s design is undeniably very particular. They show off so many different angles of their t-shirts. They have a lot of different specs for the item too. That is just as important as having a great ecommerce website design too.


31. Black Butterfly

The web design of Black Butterfly is aimed to represent a simplistic, modern feel with a basic theme. This ecommerce website example is one that follows an easy structure. With fun photos and cute graphics covering the website, you can easily scroll through to the category of dress that you are interested in. 

ecommerce website design

32. Green Glass 

When looking at the web design of Green Glass Company it doesn’t take long to realize how uniquely it is crafted. The color, font, and images go hand in hand with the message that the store is conveying. Additionally, the background is very neutral so that the visitors can focus on the products, which are displayed quite largely in comparison to the text.

ecommerce website examples

33. Di Bruno 

When you first enter the Di Bruno site, it’s hard to ignore the design of this ecommerce website. One of the highlights of the design of this website is that they have short descriptions of each of the products which visitors can read when viewing product category pages. So for instance, if you are interested in trying something new, you can browse through the product pages based on images and then get a short preview of the food product that you would like to get to know more about. This helps people discover what they might like and provides an in-store experience for the user.

ecommerce examples

34. SISU Guard

SISU Guard has one of the best designed ecommerce websites in Sports. Their website is categorized into sections to make it easier for the visitors to skim through their categories of interest. The minimalistic design helps keep the focus on the product.

ecommerce website design

35. Dainty Jewell’s

This is an example of a clothing ecommerce store with a very soft vintage look. The main colors you will see here are light oink, gold, and white, accompanied by soft patterns. This ecommerce design goes well with the product that they are aiming to sell. It feels very feminine and fresh, with the font matching the rest of the website’s look.

ecommerce website design

36. Boxhill

This beautifully designed ecommerce store has a theme with a lot of white space, which helps to present the items more prominently. It has a very neat and clean design, making the website look very professional and sophisticated. The items are listed in a simplistic manner, but when any item is clicked on, it is accompanied by a lengthy description for those who are interested in knowing more about the product.

ecommerce website design

37.  Northernism

The unique aspect of this ecommerce store is that it stands out by placing images and text on a grid, that isn’t done by many other ecommerce stores. With a modern design, this ecommerce website has plenty of free white space, containing simple images, making it feel much less crowded.

ecommerce website examples

38. Ada Blackjack

Ada Blackjack is an ecommerce store that sells handmade bags and leather items. It has a simplistic website design, but the interesting thing to note here is how the images are displayed in a loud and large manner, supported by no text. The photos are simple and clean, which makes the  products stand out, emphasising on their quality. When clicking on any product, you are directly redirected to a detailed page about the product with a description of it.

amazing website designs

39.  Simple Chocolate

Simply chocolate is a chocolate company based in Copenhagen, Denmark. The design of this ecommerce store gives enough space to let each of their products shine individually. When you scroll down the page, a new chocolate bar floats up in the middle of the page, with each chocolate bar taking an individual color theme, and a fun name. Additionally, the ingredients of each bar, such as coconut slices, almonds, mint leaves, or others, cover half of the screen animatedly. The website design of this ecommerce store is one that can’t be compared to any other.

amazing website designs

40.  Premium Teas

This ecommerce store has a clean, modern, and sophisticated design. The teas are presented in an easy way for visitors to scroll through and select their desired product. The page focuses on visual representation rather than being covered in too much text. When you click on any product, you are taken to a different page which has a detailed description of the tea. This includes product information like aroma, caffeine level, brewing time, brewing temperature, and much more information that can be valuable for the user.

ecommerce website design

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